IFi Aurora

French design.

Japanese inspiration.

Our designer, Julien Haziza, drew inspiration from Japanese industrial designers and architecture – namely Shigeru Ban , Tadao Ando and theOmotesandō and Harajuku districts in Tokyo.

• Shigeru BanShigeru Ban (坂 茂 Ban Shigeru, born 5 August 1957) is a Japanese architect, known for his innovative work with paper, particularly recycled cardboard tubes used to quickly and efficiently house disaster victims.
  He was profiled by Time magazine in their projection of 21st-century innovators in the field of architecture and design.Find out more here.
• Tadao AndoTadao Ando (安藤 忠雄 Andō Tadao, born 13 September 1941) is a Japanese self-taught architect whose approach to architecture and landscape was categorized by architectural historian Francesco Dal Co as “critical regionalism”.
  Read more here.
• OmotesandoOmotesandō is known as one of the foremost ‘architectural showcase’ streets in the world, featuring a multitude of fashion flagship stores within a short distance of each other.
  These include the Louis Vuitton store (Jun Aoki, 2002), Tod’s (Toyo Ito, 2004), Dior (SANAA, 2004), Omotesandō Hills (Tadao Ando, 2005) and Gyre (MVRDV, 2007), amongst others.More here.

Clad in bamboo and elevated by a distinctive aluminium frame, the Aurora’s design is striking. It mimics the grand scale of Japanese architecture – crisp, clean lines intertwined with a hint of vintage. Very fitting for the tour de force that is our premium wireless music system – Aurora.

Music amplified by emotion

Aurora is driven by PureEmotion®, an ingenious fusion of amp technologies – brand new and original to iFi.

It delivers a sound that combines the purity of tone with a high level of engagement, speed and dynamic gusto, ensuring the emotive quality of music is delivered in full effect – which is why we call it PureEmotion®.

Analogue. Authentic.

Many audio products use digital signal processing (DSP) to deliver a big, spacious sound from a single box. This is an artificial,lossy process that detracts from the sound quality.

• Analogue 'v' Digital Signal Processing Most modern systems use Digital Signal Processing. DSP samples analogue soundwaves into a limited set of numbers and records them. The overuse of DSP can result in an overcompressed unnatural sound and the translation and reassembly of data make digital devices prone to loss of quality.
  All iFi products use Analogue Signal Processing as we believe it is better suited to audio. ASP does not cause signal quality to be lost as it records waveforms as they are and produces a more natural sound.
• Lossy v LosslessLossless and lossy compression are terms that describe whether or not, in the compression of a file, all original data can be recovered when the file is uncompressed.
  With lossless compression, every single bit of data that was originally in the file remains after the file is uncompressed.
  On the other hand, lossy compression reduces a file by permanently eliminating certain information. Lossy audio files do not retain the natural authenticity of the original.

The clever technologies in the Aurora (and all iFI products), avoid this completely as they operate in the analogue domain.

SoundSpace® delivers a room-filling sound and gives the music a sense of scale and space you would a premium audio system.

TrueBass® delivers genuine bass with depth and definition. Everything from timpani to a bass guitar is conveyed with power and poise.

No space too big or small

Barnstorming Bluetooth

• Bluetooth5.0®This is the latest version of the Bluetooth wireless communication standard.
  Its main benefits are improved speed and greater range – it’s faster and can operate over greater distances than older versions of Bluetooth.You can find out more here.
• DAC (Digital-to-Analogue Converter)DACs convert digital information, stored or streamed by computers, into music we can hear through speakers or headphones.
  Every device that’s a source of digital sound has a built-in DAC (TVs, games consoles, CD players, phones, portable music players etc). Dedicated external DACs sound much better than standard DACs used in digital devices such as phones.

Once you’ve heard it, we’re sure you will agree –She’s Electric.